Hi, I'm Amira

Meet the designer who gets your business and shares your values.

I'm a mom, a teacher and the founder of Demure Design, a New York brand studio for women entrepreneurs and purpose-driven organizations.

My days are full. Full house, full calendar, full heart. So I get it when you say you don't have time to keep fixing your brand. You shouldn't have to.

Working with me feels like talking to a friend who happens to be a professional. You'll always know where your project stands, and you'll get exactly what we agreed on, on time.

I start every project by asking what people already love about your business, then I build a visual system that makes that feeling impossible to miss. Thoughtful, modest, and never boring.

My faith is the reason I design the way I do. I've spent years studying Islam, and I bring that knowledge into every Muslim brand I work on, so it represents our values correctly, without elements that work against our akhirah.

I want Islam to look as beautiful as it is. Top-tier, intentional, and never an afterthought. And I want the businesses I serve to leave the world better than they found it.

I also teach. Breaking big ideas into simple steps is kind of my thing, whether that's branding, content or explaining an Islamic concept so it finally clicks.

Amira Umm Hafsah